Marketing Lead

Reporting to the COO, the Marketing Lead will build System-3’s marketing foundation from the ground up and drive brand awareness in support of our 2026 go-to-market strategy.

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This is a hands-on, individual contributor role for a self-starter who thrives in early-stage environments, balances strategy with execution, and is comfortable operating with ambiguity and rapid iteration. If you believe in using data to guide decisions and enjoy collaborating to get things done, we’d love to connect.

• 5+ years of B2B marketing experience, ideally in HR tech or HR-related professional services

• Proven experience enhancing the marketing function in an early-stage environment

• Strong writing and storytelling skills across formats

• Strength in creating sales enablement materials that support deal closure

• Understanding of B2B buyer journeys and decision-making

• Able user of marketing tools (HubSpot, LinkedIn, CMS platforms)

• Self-directed, organized, and comfortable working with minimal oversight

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Additional Desirable Qualifications:

• Experience with channel or partner marketing programs

• Background in HR, talent, or leadership development

• Familiarity with executive search or professional services

• Experience with thought leadership and content-driven growth

• Understanding of AI applications in marketing

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Enablement & Sales Support

• Enhance sales collateral, pitch decks, one-pagers, and case studies across key verticals (Executive Search, Healthcare, PE)

• Create customer-facing materials that clearly articulate ROI and business value

• Build presentation templates and proposal frameworks

• Ensure brand consistency across all customer touchpoints

• Support sales with customized materials for priority opportunities

• Partner with channel teams on co-marketing and enablement assets

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Content Marketing

• Own System-3’s content calendar and editorial strategy

• Manage the production and publishing of blogs, white papers, and articles to position System-3 as a thought leader

• Craft messaging for different audiences, use cases, and buyer stages

• Develop and refine value propositions by target vertical

• Create email campaigns and nurture sequences

• Build partner-facing communication templates and resources

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Social Media & Digital Presence

• Manage System-3’s LinkedIn presence with consistent, high-quality content

• Track engagement and optimize performance

• Test targeted campaigns to build brand awareness

• Manage website updates and content optimization

• Build and maintain prospect and target account lists

• Implement basic marketing automation, tracking, and reporting

• Coordinate with contractors or agencies as needed

• Bring creative campaign ideas that establish market presence